Pioneering of hyper-casual games is usually attributed to Ketchapp, sometimes people argue that this is not a new genre, this is just the renaissance of arcade games of the 70s. The latest is also a big step forward, as even today some well known publishers test a game’s KPIs and hide from the developer what creatives have been used for testing or even hide the CPI numbers by giving a vague information. Soon also created a dashboard where hundreds of studios can test their games quickly and transparently.
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Although Voodoo didn’t pioneer making hyper-casual games, it took a couple of important steps towards establishing the genre: it understood customer needs, created design guidelines for the genre, a successful marketing and monetization scheme, named that genre and started to educate development studios how to make good hyper-casual games. In 2017 Voodoo significantly contributed to popularizing hyper-casual genre. It looked like those dream days were gone, when small teams with very small budgets had a chance to succeed.
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At that time App Store was already so saturated and the competition for exposure and attention was so high that developers had to work long and hard on their games and also had to get significant download traffic obtained by marketing or store featuring to hope for something. In 2017 App Store featured over 2.1 million apps. There was a time when people could make a game or an app overnight and earn money. So why some games succeed and make to the tops and others - don’t? What key points we might miss while making a game - hyper-casual games specifically? Why are some games good, but they never make that important transition from good to great? Therefore, it is critical to analyze and understand the reasons behind successful titles. Nowadays there are hundreds of game development studios and teams that make hyper-casual games, and dozens of publishers who offer hyper-casual game publishing services. This means the genre is actively transforming and evolving. Although there are predictions that the market is shifting from hyper-casual to hybrid-casual games but this does not mean hyper-casual games are dying. Today hyper-casual game genre is very popular among players and game developers. It is based on several psychological experiments presented by professor Daniel Kahneman in his book Thinking, Fast and Slow, who received the 2002 Nobel Prize in Economic Sciences for his pioneering work with Amos Tversky on decision making.
The article discusses general approaches to design interesting games, and then projects that knowledge on hyper-casual genre by considering its peculiarities. The aim is to achieve both higher retention rates and lower CPI numbers for hyper-casual games. This article discusses an approach to make more interesting and pleasurable hyper-casual games.
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